Friday, September 19, 2008

Chapter 6: Electronic Business & Electronic Commerce

1. Define e-commerce and distinguish it from e-business.
E-Commerce describes the process of buying, selling, transfering or exchanging products, services, or information via computer networks, including the internet.
E-Business is a somehat broader concept. In additon to buying and selling of goods and services, e-business also refers to seviving customer, collaborating with business partners, and performing electronic transactions within an organisation.

2. Distinguish among B2C, B2B, C2C and B2E electronic commerce.
B2C: the sellers are organisations, and the buyers are indiciduals.
B2B: both the sellers and buyers are business oeganisations.
B2E: an organisation uses Ec internally to provide information and services to its employees.

3. List some benefits and limitations of e-commerce.
Benefits:
-Benefits organisations by making national and international markets more accessbile and by lowering the costs of processing, distributing, and retrieving iformation.
-Customers benefit by being able to access a vast number of products and services, around the lock.
-The major benefit to society is the ability to easily and convieniently deliver information, services, and products to people in teh cities, rural areas,a nd developing countries.

Limitations:
-Technical limitations include the lack of universally accepted security standards, insufficient telecommunications bandwidth, end expecive accessibilty.
-Nontechnological limitations include the perceptions taht EC is insecure, has uresolved legal issues, and lacks a critical mass of sellers and buyers.
As time passes, the limitations, especially the technologiacl ones, will lesson or be overcome.


6.2 B2C E-Commerce

1. List the major issues relating to e-tailing.
Electronic retailing is the direct sale of products and sercices through electronic storefronts or electronic malls, usually designed around an electronic catalogue format.

2 major Inssues that can restrict their growth.
- Channel conflicts: clicks (onle portion of org) and mortar (tradition part of org, "bricks") companies may face a conflict with their regualr distributers when they sell dircetly to customers online. This can alientate the distributors. Channel conflict has forced some companies (Ford Moror Company: buy online but have to pick up car froma dealer) to avoid direct online sales. Also, logistics servuces provided by the offline activities to the online activities. E.g. how shouls a company handel returns of items brought online?
-Order Fulfillment: Any time a comoany sells directly to customers, it is involved in various order0fulfillment activities. It must performt he following activities.: quickly find the products to be shipped, pack them, speedy delivery, collect money (advance or by COD), handle return of unwanted of defective products. Difficult to accomplish both effectively and efficiently. Therefore, difficulties in supply chain.


2. What are spamming, permission marketing and viral marketing?
Spamming: is the indiscriminate distrubution of electronic ads without the permission of the reciever.
Permission Marketing: asks consumers to give their permission to voluntarily accept online advertising and email.
Virtual Marketring: refers to online "word of mouth" marketing. The idea behibnd thsi is to have people forward messages to friends.


6.4 Electronic Payments

1. List the various electronic payment mechanisms.
-Electronic checks
-Electronic credit Cards
-Purchasing cards
-Electronic Cash
-Digital Wallets

2. What are micropayments?
Small payments of a few dollars or less.

6.5 Ethical and LEgal Issues in E-Business

1. List some ethical issues in EC.
-Apply to E-business.
- By making it easier to store and transfer personal inforamtion, e-busienss presents some threats to privacy. Encryption provides protection.
-Another privacy issue tracking. Indiciduals activities on the Internet can be tracked by cookies. programs such as cookies raise privacy concerns. Tehy store your tracking history on your computers harddrive and anytime you revisit a a certain web site, the computer knows it.
-May elminate the need for some companys employees.

2. List the major legal issues of EC.
-Fraud on the Internet: could involve stock promotors falsely spreading positive rumors about the prospects of the companies they touted in order to boos the stock price.
-Domain Name: Competition over domain names. Domain names are assigned by central non-profit organisations that check for conflicts and possible infringement or trademarks.
-Cybersquatting: refers to the practice of registering or using domain names for the purpose of profitingh from the goodwill or trademark belongingt o someone else.

Rainer, R. & Turban, E. (2009). Introduction to Information Systems: Supporting and Transforming Business. 2 Ed. John Wiley & Sons

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